Brahma Naidu Darapaneni
Business Analyst | Financial Services & BI Solutions Expert
Texas • [email protected] • (469)-319-4701
Professional Summary
A results-driven Business Analyst with 3 years of expertise in financial services and consulting, I specialize in leveraging data to drive strategic impact. My published research has identified over $280M+ in revenue opportunities through robust data-driven analysis, requirements gathering, and process optimization.
I am highly proficient in BI solutions, including SQL, Power BI, Tableau, and Excel, where I excel at designing impactful dashboards, automating critical reports, and analyzing key performance indicators. My technical foundation spans cloud platforms (AWS, Snowflake, Azure) and automation tools. As a Google-certified Project Manager, I lead Agile/Scrum environments, fostering cross-functional collaboration and ensuring strict adherence to regulatory compliance standards, including Basel III and Dodd-Frank.
I consistently deliver business value and operational excellence through strong communication, collaborative leadership, and a proactive problem-solving approach.
Strategic Impact: Published Research
My published research stands as a testament to leveraging data for monumental strategic impact. Through meticulous analysis and deep dives into customer behavior, I've consistently unearthed transformative revenue opportunities.
Starbucks Customer Loyalty
Unveiled a $280M annual revenue opportunity by dissecting 31M+ Starbucks Rewards members' data. This led to strategic proposals for enhanced barista recognition and hyper-personalized engagement, projected to elevate visit frequency by 15%.
Netflix Engagement Strategy
Engineered a retention framework with a projected $5B impact across Netflix's 247M subscribers. This framework, powered by AI-driven recommendation enhancements, targets an 18% churn reduction in high-risk segments.
Technical Expertise
Business Analysis
Requirements Gathering, Process Modeling, Gap Analysis, Use Cases, User Stories, BRDs/FRDs, Stakeholder Management, Agile/Scrum
Data & Reporting
SQL (MS SQL Server, MySQL, BigQuery, Snowflake), Advanced Excel (Pivot Tables, VBA), KPI Reporting
BI & Visualization
Power BI, Tableau, Google Data Studio
Cloud & Data Platforms
AWS, Snowflake, Azure
Automation & Tools
Power Automate, PowerApps, SharePoint, Python (Pandas, Streamlit), Jupyter, Git, REST APIs
Soft Skills
Communication, Collaboration, Problem-Solving, Time Management
Current Role
Business Analyst at Northern Trust
Chicago • May 2025 – Present
Supporting credit risk and treasury teams by enhancing reporting systems, streamlining processes, and delivering BI dashboards to improve loan and liquidity oversight.
Requirements Excellence
Gathered and documented business requirements from cross-functional stakeholders, translating them into process models and detailed use cases that reduced rework by 12% during development
Revenue Visibility
Designed KPI-driven reports in Power BI and Tableau, helping leadership monitor $50M+ in quarterly revenue trends across retail banking products
Reporting Accuracy
Utilized Snowflake and AWS Redshift to extract and validate financial datasets, enhancing reporting accuracy by 15% for compliance and audit teams
Process Automation
Automated recurring reporting tasks with Power Automate and SharePoint, reducing manual effort by 8 hours per week across the BA team
Environment: Tableau, Power BI, SQL (MySQL, Redshift, Snowflake), AWS, SharePoint, Excel, Power Automate, Agile/Scrum
Internship
Business Analyst Intern at Northern Trust
Chicago • Dec 2024 – Apr 2025
Contributed to Treasury Operations by designing liquidity dashboards, automating reporting, and ensuring compliance with Basel III and Dodd-Frank standards.
Data Validation
Developed SQL queries in MySQL to validate policy and claims data, improving reporting accuracy by 14% across actuarial models
Executive Dashboards
Designed dashboards in Google Data Studio and Power BI to monitor claims ratios, loss reserves, and premium trends with real-time insights
Cloud Migration
Migrated reporting from on-premise systems to AWS, enhancing data scalability and reliability for financial forecasting
Workflow Automation
Automated underwriting and claims reporting workflows with SharePoint and Power Automate, reducing manual processing by 25%
Business Analyst at 7FinCorp Group
India • Jan 2022 – Jul 2023
Partnered with wealth management teams to improve client reporting, build BI dashboards, and enhance portfolio oversight through data-driven insights.
01
Requirements Leadership
Led requirements gathering workshops with front-office, middle-office, and compliance teams, translating needs into process flows and gap analysis documents
02
Data Validation
Developed SQL scripts in MS SQL Server to validate trade reconciliation data, ensuring accuracy across $200M+ daily transactions
03
Portfolio Dashboards
Designed and published Tableau dashboards for investment portfolio monitoring, improving visibility into asset performance and risk metrics
04
Cloud Migration
Coordinated migration to Azure Data Lake and Snowflake, reducing latency in financial reporting by 20%
Environment: Tableau, Power BI, SQL (MS SQL Server, Snowflake), Azure Data Lake, PowerApps, Power Automate, Excel, Python (Jupyter), Jira, Agile/Scrum
Technical Project: Business 360 Dashboard
Python
Streamlit
Pandas
Developed interactive web application using Streamlit framework for real-time KPI monitoring and business performance visibility.
Data Processing Pipeline
Built automated pipeline that accepts CSV uploads (Date, Revenue, Cost) and generates instant profit calculations
Trends Analysis
Created real-time trends analysis and executive-ready reports for business performance monitoring
Interactive Dashboard
Delivered production-ready application demonstrating end-to-end business analytics execution with interactive visualization
Education & Certifications
Academic Background
Masters in Business Administration & Management
Judson University
Illinois, USA
April 2025
Illinois, USA
April 2025
Bachelors in Business Administration
Konuru Lakshmaiah University
Vijayawada, India
May 2023
Vijayawada, India
May 2023
Professional Certifications
Google Project Management Professional Certificate
Google & Coursera (2024)
Generative AI: Introduction and Applications
IBM & Coursera (Nov 2025)
Generative AI: Prompt Engineering Basics
IBM & Coursera (Nov 2025)
Generative AI: Revolutionizing Business Analysis
SkillUp & Coursera (Nov 2025)
Google AI Essentials Specialization
Google & Coursera (Nov 2025)
Let's Connect
Ready to discuss how data-driven insights and business analysis expertise can drive value for your organization.